Brand Discovery Questionnaire

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Your Details

So we know who we're talking to

Your full name *

Business name *

Email address *

Phone number *

Existing website (if you have one)

1

About Your Business

Help us understand what you do and who you are

What services do you offer? * Select all that apply

Describe your business in one sentence * What do you do and who do you do it for?

What makes your business different from other businesses in your area? *

Where do you sit on the pricing spectrum?

Budget-friendly — Accessible prices for everyone Mid-range — Fair pricing for quality results Premium — Higher-end, results-focused experience Luxury — Elevated, exclusive, indulgent

After 7 years in business, what are you most proud of?

2

Your Ideal Client

The better we know her, the better we can speak to her

Describe your dream client * Think about her age, lifestyle, what she values, what she worries about, what she splurges on

How do your best clients currently find you? Select all that apply

In 3–5 words, how do your favourite clients describe working with you? What words do you see in reviews or hear from clients?

What problem do you solve for your clients? Beyond the service itself — what feeling or result do they walk away with?

3

Brand Personality & Voice

Your brand has a personality — let's find it

Choose words that describe how you want your brand to FEEL * Pick up to 5 that resonate most

Are there any words or feelings you absolutely DON'T want associated with your brand?

If your brand were a person, who would she be? Could be a celebrity, a character, or just describe her personality in a few words

How should your brand SOUND when it speaks to clients? *

Warm & Friendly — like chatting with a trusted bestie Professional & Polished — clear, confident, credible Luxurious & Elevated — sophisticated, aspirational Casual & Fun — relaxed, real, no fuss Calm & Nurturing — gentle, reassuring, caring

4

Visual Direction

Colours, logo, and the aesthetic you're drawn to

What colours are you drawn to for the new brand? * You mentioned beige and brown tones — tell us more. Any specific shades? Warm or cool? Light or deep?

Any colours you absolutely don't want?

What logo style appeals to you most? *

Wordmark — just the business name in a beautiful font Icon + wordmark — a symbol alongside the business name Monogram — elegant initials (e.g. TML) Open to suggestions — I trust your expertise

Share 2–3 brands, websites, or Instagram accounts whose visual style you love Can be beauty, fashion, lifestyle, hospitality — any industry. We're looking at the look and feel, not the content.

Anything about those brands you especially love? Or anything from your current branding you want to keep?

5

Your New Website

Pages, features, and what you want it to do for you

What pages do you need on your new website? * Select all that apply

What's the #1 thing you want a visitor to do when they land on your site? *

Book an appointment online Call or message me Browse my work / gallery Learn about my services and pricing

Do you currently use a booking system?

Yes — I have one No — I manage bookings manually I'm interested in setting up a proper booking system

Which features are important to you on the new website? Select all that apply

Online booking Live chat widget Before & after gallery Video on homepage Email/SMS capture popup Google reviews widget Instagram feed Special offer / welcome deal FAQ section

Share 2–3 websites you love the look of Any industry — we're looking at design, layout, and feel

Is there anything you've seen on websites that you absolutely don't want on yours?

6

Your Content & Assets

Photos, videos, and what we have to work with

Instagram handle

Facebook page URL

Are you happy for us to use your Facebook and Instagram photos and videos for the website?

Yes — use anything you find, I love it all Only specific ones — I'll flag what's okay to use No — I'm getting a fresh photoshoot done

Do you have a professional photo of yourself you're happy to feature?

Yes — I have one I love Yes, but it's a bit outdated No — I'll need to organise one

Do you have a full services and pricing list ready to share?

Yes — ready to go Almost ready — just needs some tweaks Still working on it I prefer not to show pricing publicly

Do you have any existing brand assets you want to keep? (e.g. a logo element, a tagline, a style you love)

7

Practical Details

The nuts and bolts we need to build everything correctly

Business phone number *

Business email *

Business address (for website footer)

Business hours

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

How do you prefer clients to contact / book you? Select all that apply

📞 Phone call 💬 Text / SMS 📧 Email Instagram DM Online booking system Facebook Messenger

Is there anything else we should know? Goals, concerns, things that matter to you, questions you have for us — anything goes

Let's build something beautiful
for your brand

Thank you!